Designing a pricing page that converts

Pricing pages carry more revenue weight than any other page on the site. Yet most are afterthoughts. The eight ingredients we ship every time.

• A single line above the H1 that names the buyer.
• A dominant hero price, not a wall of tiers.
• A configurator, not a static grid, when there are add-ons.
• A sticky total on the right on desktop, a sticky CTA on mobile.
• One primary CTA color across the page.
• Trust badges directly under the total.
• Three FAQ answers about pricing right below the fold.
• A comparison table at the bottom for buyers in evaluation mode.