Insights

Playbooks and field notes from shipping teams.

Practical writing on websites, apps, AI, growth, and design — no fluff.

Why subscriptions beat project pricing for small businesses

Three years of client data on why a flat monthly plan produces better outcomes than one-off projects — for both agency and client.

A 15-minute breakdown of the ROI on an AI receptionist for a dental practice, a plumber, and a hotel — with the assumptions you can copy.

Six years in, LCP still dominates. INP is now the honest one. CLS has quietly become table stakes. What we tune first when auditing a site.

The 8-step template we use for every pricing page — from the eyebrow line to the sticky checkout CTA.

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